Asana
Asana is a work management platform that helps teams plan, track, and coordinate tasks and projects using lists, boards, timelines, and goal-tracking views.
Definition
Asana is a work management platform that helps teams plan, track, and coordinate tasks and projects using lists, boards, timelines, and goal-tracking views.
Overview
Asana was founded in 2008 by Dustin Moskovitz and Justin Rosenstein, both formerly of Facebook, with the goal of helping teams coordinate work without excessive email and meetings. The company went public via a direct listing in 2020. Its core features include tasks and subtasks, Kanban-style boards, Gantt-like Timelines, Portfolios for tracking status across many projects at once, and Goals for connecting day-to-day work to OKR-style objectives, along with automation 'Rules' for routine actions like assigning or notifying. Asana is often compared to more engineering-focused tools like Jira, to flexible workspace tools like Notion or ClickUp, and is commonly used alongside communication tools like Slack for notifications and updates.
Key Features
- List, board, Timeline, and calendar views for the same underlying tasks
- Portfolios for rolling up status across many projects
- Goals for tracking OKRs and connecting work to strategic objectives
- Automation Rules for routine task actions like assigning and notifying
- Custom fields and forms for structured task intake
- Integrations with Slack, Google Workspace, and hundreds of other tools