Brevo
By Brevo
Brevo (formerly Sendinblue) is an email and SMS marketing automation platform that also offers a CRM, transactional email, and live chat tools aimed at small and mid-sized businesses.
Definition
Brevo (formerly Sendinblue) is an email and SMS marketing automation platform that also offers a CRM, transactional email, and live chat tools aimed at small and mid-sized businesses.
Overview
Brevo lets marketers build campaigns with a drag-and-drop email editor, segment contacts, and set up multi-step marketing automation workflows that trigger based on user behavior. Beyond marketing email, it provides transactional email and SMS APIs for sending things like order confirmations and password resets, along with a built-in, lightweight CRM and sales pipeline for smaller sales teams that don't need a full-scale platform like Salesforce. Founded in France as Sendinblue in 2012, the company rebranded to Brevo in 2023 to better reflect a broader product suite that had expanded well beyond email, adding WhatsApp messaging, live chat widgets, and landing page tools. It's commonly connected to other marketing and automation tools such as ActiveCampaign as an alternative, or Zapier for wiring it into other business systems.
Key Features
- Drag-and-drop email campaign builder
- Multi-step marketing automation workflows
- Transactional email and SMS sending APIs
- Built-in CRM and sales pipeline
- Landing page and signup form builder
- WhatsApp and live chat integrations
- Contact segmentation and A/B testing
- Campaign analytics and reporting