Kentico
By Kentico Software
NET-based digital experience platform that combines content management, e-commerce, and online marketing tools for mid-size to large organizations.
Definition
Kentico (now Kentico Xperience) is a .NET-based digital experience platform that combines content management, e-commerce, and online marketing tools for mid-size to large organizations.
Overview
Kentico Xperience is a commercial CMS and digital experience platform built on the Microsoft .NET stack, positioned as a mid-market alternative to heavier enterprise platforms like Sitecore. It bundles a content management system, marketing automation, and e-commerce capabilities into one product, aiming to reduce the number of separate tools organizations need to run a marketing website. Content editors work through a browser-based administration interface to manage pages, media, and structured content types, while developers build presentation layers using ASP.NET or, in newer versions, decoupled front ends that consume Kentico's APIs — a headless-style approach similar to how Contentful or Strapi expose content. Kentico also ships built-in tools for email marketing, contact scoring, and personalization, so marketing teams can run campaigns without separate martech tooling. Kentico competes in the mid-market DXP space, often chosen by organizations that want more marketing functionality than a general-purpose CMS but do not need the scale or cost of a top-tier enterprise platform.
Key Features
- Combined CMS, e-commerce, and marketing automation in one platform
- Page builder for drag-and-drop content authoring
- Contact management and lead-scoring for marketing campaigns
- Headless API delivery option alongside traditional MVC rendering
- Built on the Microsoft .NET / ASP.NET ecosystem
- Multilingual and multi-site content management
- Email marketing and campaign automation tools
- Role-based workflows for content approval