Make.com

Definition

Make (make.com), formerly known as Integromat, is a visual no-code automation platform that lets users connect apps and APIs into multi-step workflows called 'scenarios.' It uses a drag-and-drop flowchart-style builder with branching, iteration, and error handling, supporting thousands of app integrations and custom HTTP/webhook modules for advanced logic.

Overview

Make is a workflow automation platform in the same category as Zapier but distinguished by its visual, flowchart-based scenario builder, which exposes more control over data flow, branching logic, loops, and error handling than simpler linear automation tools. Each 'scenario' is built by connecting modules — triggers, actions, and searches from various apps — on a canvas, with visible data mapping between steps. Beyond its large library of pre-built app integrations (CRMs, spreadsheets, email, social media, databases), Make supports generic HTTP/webhook modules, custom JavaScript-like functions, and JSON parsing, which lets technically inclined users build workflows against APIs that don't have a dedicated integration. This makes it popular not just with marketers but also with developers and operations teams building internal automations. Common capabilities include router/branching logic (splitting a workflow based on conditions), iterators/aggregators (processing arrays of data), built-in data stores, and scheduling. Make also increasingly incorporates AI modules, letting scenarios call LLM APIs (like OpenAI or Anthropic) as steps — for example, summarizing an incoming support ticket before routing it, or generating content and auto-publishing it. Make is typically used to eliminate manual, repetitive cross-app tasks: syncing data between systems, triggering notifications, generating reports, or orchestrating multi-step business processes without writing a full backend service.

Key Features

• Visual flowchart-style scenario builder with branching and loops
• Thousands of pre-built app integrations plus generic HTTP/webhook modules
• Built-in data stores, schedulers, and error-handling routes
• Router and iterator/aggregator modules for complex data flows
• AI modules for calling LLM APIs directly within a scenario
• Real-time execution history and debugging per scenario run
• Custom functions for data transformation (similar to spreadsheet formulas)

Use Cases

Alternatives

History

Make is a visual, no-code/low-code automation platform for connecting apps and building multi-step workflows ("scenarios") without writing code. It launched in 2016 as Integromat, developed in the Czech Republic, and earned a reputation for a powerful, flowchart-style builder capable of complex logic. In 2020 Integromat was acquired by the German process-mining company Celonis, and in February 2022 the platform was rebranded as Make. It competes with tools like Zapier and n8n, and is widely used to automate business processes, data movement, and — increasingly — AI-driven workflows across hundreds of integrated services.

Frequently Asked Questions

Related in AI Tools