Make (Integromat)

Definition

Make (formerly Integromat) is a no-code visual automation platform that lets users connect apps and design multi-step workflows — including AI-powered steps — using a drag-and-drop flowchart-style builder.

Overview

Make lets users build automated workflows, called "scenarios," by visually connecting triggers and actions across hundreds of supported apps, without writing code. A scenario might, for example, watch for a new form submission, enrich the data with an AI model, and then create records in a CRM and send a notification — all defined as a visual flow of connected modules. Originally launched as Integromat, the platform rebranded to Make in 2022 after being acquired by Celonis, while keeping its core visual, flowchart-based approach to automation. This distinguishes it from more linear automation tools like Zapier, since Make's canvas supports branching logic, loops, and more complex multi-path workflows in a single scenario. Make has increasingly added AI capabilities, letting workflows call large language models for tasks like summarization, classification, or content generation as one step in a broader automated process, making it a common tool for teams building lightweight AI-powered automations without a full engineering team. It is often mentioned alongside Zapier in this space. It is often mentioned alongside Webhooks in this space. It is often mentioned alongside Generative AI in this space.

Key Features

• Visual, flowchart-style scenario builder for automations
• Support for branching logic, loops, and complex multi-path workflows
• Integrations with hundreds of third-party apps and services
• Built-in AI/LLM modules for tasks like summarization and classification
• Scheduled and event-triggered workflow execution
• Error handling and workflow monitoring tools
• No-code interface accessible to non-developers

Use Cases

Frequently Asked Questions

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