Recraft
By Recraft AI
Recraft is an AI-powered design platform that generates raster and vector images, icons, and illustrations from text prompts, with native support for editable SVG output and brand style consistency. It is aimed at product designers and…
Definition
Recraft is an AI-powered design platform that generates raster and vector images, icons, and illustrations from text prompts, with native support for editable SVG output and brand style consistency. It is aimed at product designers and marketing teams who need production-ready assets rather than just concept art.
Overview
Recraft distinguishes itself from most text-to-image tools by generating true vector graphics (SVG) in addition to raster images, meaning outputs can be infinitely scaled and edited in standard vector design tools like Adobe Illustrator or Figma without quality loss. This makes it particularly suited for icon sets, logos, illustrations, and UI graphics where crisp, editable line work matters more than photorealism. The platform includes an in-browser editor with layer-level controls, letting users regenerate or tweak individual elements of a composition rather than the whole image. A core feature is 'Style' management: users can define or select a consistent visual style — a particular illustration technique, color palette, or brand look — and apply it across many generations, which helps design teams maintain visual consistency across a project or brand system rather than getting a different aesthetic every generation. Recraft also supports raster image generation, background removal, upscaling, and inpainting/outpainting-style editing, positioning it as a fairly complete design-asset pipeline rather than a single-purpose generator. Recraft has gained particular traction among icon and illustration designers, and its underlying models have also been benchmarked competitively against other leading text-to-image systems on general image-generation quality, not just vector output. The product is available as a web app with free and paid tiers, and via an API for programmatic integration into design or content pipelines. It sits in the AI creative-tools ecosystem as a specialist for scalable, editable vector-first design assets, complementing rather than replacing photorealistic generators like Midjourney or DALL-E.
Key Features
- Native SVG vector generation alongside raster image output
- Layer-level in-browser editing of generated compositions
- Style system for maintaining consistent brand aesthetics across generations
- Icon set and illustration-focused generation modes
- Background removal, upscaling, and inpainting tools
- Mockup generation for placing designs on products or scenes
- Developer API for pipeline integration
- Strong general text-to-image quality in addition to vector specialization